Definitely Dubai: Destination Branding in Action Paul Williams

ISBN: 9781280562464

Published: May 9th 2014

ebook

18 pages


Description

Definitely Dubai: Destination Branding in Action  by  Paul Williams

Definitely Dubai: Destination Branding in Action by Paul Williams
May 9th 2014 | ebook | PDF, EPUB, FB2, DjVu, talking book, mp3, ZIP | 18 pages | ISBN: 9781280562464 | 8.59 Mb

This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the needs of teaching and learning. Each case is fullyMoreThis case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the needs of teaching and learning. Each case is fully referenced in academic style and is accompanied by a wealth of supplementary material including discussion questions, further reading, links to websites, etc.

Readers can follow these hyperlinks to obtain further information about the specific concepts, terms, issues and organisations identified in each case.Teaching notes, slides, essay questions, exam questions with guide answers, links to further resources are also available from the website (www.goodfellowpublishers.com).



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